Farm Peace
About Us
At Farm Peace, our story is one of transformation and commitment.
We are innovators, dreamers, and doers, dedicated to reimagining the potato farming industry.
Our philosophy is simple: by supporting both farmers and consumers through sustainable practices, we create a harmonious cycle of quality and community. From seed to shelf, we ensure that our products are not only of the highest quality but also contribute to a healthier, more sustainable future
We combine tradition with cutting-edge AgriTech to deliver the finest potato products while minimising environmental impact. Our ethical practices and transparency ensure trust, and by partnering with local farmers, we empower communities. With a vision for sustainable excellence and a customer-centric approach, Farm Peace is dedicated to revolutionising agriculture for a healthier planet and thriving communities.
We are an integrated contract farming company specializing in processed-grade potato varieties like Santana, Frysona, Innovators, Lady Rosetta, and Chipsona, supplying processing companies for manufacturing French fries, chips, and other potato-based products. We offer comprehensive support to farmers, including seed selection, soil preparation, irrigation, pest management, and harvesting guidance. By aligning with regional agro-climatic conditions, we help farmers adopt suitable varieties, boosting productivity and reducing post-harvest losses. Our buy-back arrangements and technical consultancy ensure a stable supply chain, improving farmer income and strengthening the processed potato value chain.
Vision
To be recognised as the leading Seed to Shelf company in India backed by innovative techniques and tools producing agri based products of the highest quality and standards.
Mission
Engage with 5000 farmers communities having 50000 acres of Land – growing 1 million tonnes of Farm based produce by the year 2028.
The culture
The culture at Farm Peace is one of collaboration, respect, and continuous learning.
We foster an environment where ideas flourish and innovation thrives. Our team is united by a common goal: to create a sustainable future for agriculture. We celebrate diversity, encourage open communication, and support each other in our mission to revolutionise potato farming.
At Farm Peace, every team member is valued and every voice is heard.
OUR PRODUCTS
| Variety of Processed-Grade Potato | Description of Processed-Grade Potato | |
| Santana |  |
Santana is a long, oval-shaped potato variety cultivated mainly for frozen French fry production. It has a relatively high dry matter content, which contributes to its suitability for frying. The tuber size and texture allow for uniform slicing and stable output during processing. In addition to French fries, this variety is also used in starch and powder production. Santana is generally cultivated in regions where uniform growing conditions can be maintained, and where controlled storage is feasible post-harvest. |
| Fry Sona | |
Frysona is cultivated for its application in French fry production. It is known to produce tubers of a shape and texture that match the specifications of processing lines used by frozen fry manufacturers. The variety is also used in the production of starch and potato flakes. Frysona supports a planting-to-harvest cycle aligned with Gujarat’s Rabi season and is selected in farming zones where soil and climate conditions are suitable for longer tuber development. Frysona supports a planting-to-harvest cycle aligned with Gujarat’s Rabi season and is selected in farming zones where soil and climate conditions are suitable for longer tuber development. |
| Innovator | |
Innovator is a variety used in the manufacture of French fries and is also applicable in the production of hash browns and starch. It supports a range of processing outputs and performs consistently in mechanical processing environments. The tubers are long-oval in shape and the skin and flesh characteristics enable efficient processing with reduced wastage. This variety is cultivated in selected belts under monitored agronomic practices to maintain consistency. |
| Lady Rosetta (LR) | |
Lady Rosetta is a round tuber variety cultivated primarily for chip and wafer production. Its internal properties, such as low reducing sugar and higher dry matter content, contribute to its performance in high-temperature frying, making it suitable for thin slicing and minimal oil absorption. The variety is harvested early in the season and is also processed into powder and starch depending on the requirement. Lady Rosetta is widely used by large snack manufacturers operating wafer and crisp production units. |
| Chipsona | |
Chipsona is grown for use in chip manufacturing and is compatible with industrial processing standards for size and shape. It has white flesh and is characterized by a chemical composition that supports even frying. The variety is also diverted to starch and powder lines depending on the demand cycle. Chipsona farming is done in the areas where soil parameters and input availability support its development cycle. |
Farm Peace
OUR STRENGTHS
We believe that the following competitive strengths have contributed to our business growth and will continue to drive our success.
01
Contract Farming Model with 100% Buy-Back Assurance
By implementing a 100% buyback model, we ensure that every farmer we work with has a guaranteed market for their produce, eliminating the uncertainty and financial stress caused by fluctuating market conditions. This model empowers farmers to focus entirely on maximizing productivity and improving Potatoes quality, knowing they have a secure outlet for their harvest.
02
Agro-Climatic Advantage of Gujarat for Processing-Grade Potato Cultivation
We cultivate and procure processing-grade potatoes in the districts of Sabarkantha, Aravalli, and Mehsana. These regions provide loamy soil and a Rabi season with cool and dry weather, which are favourable for potato cultivation. The ability to operate in such regions enables us to meet specifications for varieties used in products such as French fries, chips, and other processed potato items.
03
Strong and Expanding Farmer Network and Building long lasting relationship
Since our incorporation, we have developed and maintained a structured network of farmers through our seasonal buy-back business model. area under cultivation has expanded from approximately 1,400 acres with a production of 23,000 metric tonnes in FY 2023 to approximately 5,100 acres with a production of 55,000 metric tonnes in FY 2025, with the active participation of more than 700 farmers. This growth reflects the effectiveness and scalability of our farmer partnership model.
04
End-to-End Farming Support covering planning to post-harvest
Our end-to-end support model is built on the principle of leaving no aspect of the farming process unattended. We recognize that farming is not just an occupation; it is a way of life for millions, and each step requires careful planning, execution, and follow-through to ensure success
BOARD OF ADVISORS AND INVESTORS
Our management team comprises seasoned professionals. Their strategic leadership and visionary guidance steer our company towards achieving our goals and fulfilling our purpose.
MR. SANDIPKUMAR NARSINHBHAI PATEL
Managing Director
Sandipkumar Narsinhbhai Patel is the Managing Director on the Board of our Company and Promoter . He holds a degree in Bachelor of Technology (Dairy Technology) and a Master of Business Administration (International Agribusiness), both from Anand Agricultural University, Gujarat. He has around fifteen years of experience in agriculture process, contract farming and exports. Prior to joining our company, he held key roles at Vidya Dairy, Anand, where he worked in the areas of student training, project management, and production. He further gained experience at Diversey India Private Limited, where he served as a sector specialist, further expanding his expertise in the industry.
MR. SUDHIR HARIBHAI PATEL
Chairman and Non-Executive Director
Sudhir Haribhai Patel is the Chairman and Non-Executive Director on the Board of our Company and Promoter . He holds a Bachelor’s degree in Commerce from the University of Mumbai and has also obtained the Accounting Technician Certificate from the Institute of Chartered Accountants of India. He has experience of around three decades in the pharmaceuticals (ayurvedic) and agricultural sectors. He further was associated with B-right Realestate Limited and was involved in strategic & financial decision making for the company. He is associated as director at Shree Akshar Pharmaceuticals Private Limited since 1995 and is responsible for strategic investment planning, optimizing financial operations, and overseeing the company’s overall business activities.
MR. GIRISHBHAI FALJIBHAI PATEL
Non-Executive Director
Girishbhai Faljibhai Patel is the Non-Executive Director on the Board of our Company and Promoter. He has completed his Bachelors in Education, Bachelors of Commerce and Masters of Commerce from the Gujarat University. He has over three decades of experience in pharmaceutical, and steel and agricultural industries. He began his career with Shri Sardar Vallabhbhai Patel Regional Oil Seeds Co-operative Union Limited where he managed accounting activities. Since December 1998, he has been serving as the Director of Shree Akshar Pharmaceuticals Private Limited, overseeing the finance, operation and decision-making process for the company
MR. KULIN KIRAN PATEL
Chief Financial Officer
Kulin Kiran Patel is the Chief Financial Officer of our company and Promoter. He holds a Bachelor’s degree in Management Studies from the University of Mumbai and a Masters in Science in Entrepreneurship and Innovation from Queen Mary University of London. He has experience of approximately four years in the field of Finance and Accounts.
MR. NEERAJ GUPTA
Strategic Advisor
Neeraj Gupta is an entrepreneur, investor and strategic advisor with a distinguished track record of building businesses and creating scale. He founded and gave to India. Meru Cabs – transforming it into one of India’s leading technology-enabled mobility platforms, scaling operations to 24 cities and over 20,000 cabs.
Since the acquisition of Meru by the Mahindra Group in 2021, Neeraj has turned his focus to backing and mentoring startups and SMEs, working closely with founders on growth, strategy and business transformation.
With deep experience spanning entrepreneurship, mobility and technology, Neeraj brings a founder’s perspective and a practical understanding of what it takes to build enduring businesses. His contributions to the mobility sector have earned him industry recognition and featured him across media platforms, both domestically and globally.
MS. RUHI GUPTA
Chief Marketing Officer
Ruhi leads FarmPeace’s marketing and brand strategy, bringing cross-disciplinary experience in behavioural economics, finance, and purpose-led brand building. A graduate in Behavioural Economics from the London School of Economics, she began her career in banking at J.P. Morgan in London, developing a strong analytical and strategic foundation before moving into roles across strategic communication, consumer insight, and sustainability-focused brand development. At FarmPeace, Ruhi drives brand growth, digital presence, and market expansion across India and global markets, helping shape the company’s evolution into a trusted farm-to-fork leader.
MS. DHARABEN CHIRAG PATEL
Company Secretary and Compliance Officer
Dharaben Chirag Patel is the Company Secretary and Compliance Officer of our Company since January 2025. She has completed Bachelor of Commerce from Gujarat University and is an Associate Member of the Institute of Company Secretaries of India. She is responsible for the Secretarial, Legal and Compliance division of our Company along with investor and other stakeholders relationships. She has five years of experience in the legal and secretarial functions and was previously associated with City Pulse Multiventures Limited, Actymo Private Limited, and Orito Polyfab Private Limited.
MR. MAULIK RAGHUVIR AJARA
Independent Director
Maulik Raghuvir Ajara is an Independent Director on the Board of our Company. He holds bachelor’s degree in Science (Agriculture) and Master’s degree in Science (Agriculture) from Anand Agricultural University, Gujarat. He has also completed Post Graduate Diploma in Marketing Management from Welingkar Institute of Management, Development and Research, Mumbai. He has around ten years of experience in agriculture sector specifically on sustainable farming, farmer empowerment and agribusiness development. He is currently associated as Director at Neer Horticulture Solutions Private Limited, Logguss Energy Limited and Founder Director at Agrinee Naturals Producer Company Limited.
MS. NEHA AGARWAL
Independent Director
Neha Agarwal is an Independent Director on the Board of our Company. She has completed her Masters in Commerce from University of Rajasthan. She has an experience of ten years in finance, accounting, and corporate management. She was associated with Pink City Dream Homes Private Limited at various positions and P N Goyal & Associates, Chartered Accountants as Accountant. She is currently associated with Binding Projects Private Limited as Executive Director and with Vivekanand Cotspin Limited as an Independent Director.