At Farm Peace, our story is one of transformation and commitment.
We are innovators, dreamers, and doers, dedicated to reimagining the potato farming industry.

Our philosophy is simple: by supporting both farmers and consumers through sustainable practices and advanced AgriTech solutions, we create a harmonious cycle of quality and community. From seed to shelf, we ensure that our products are not only the best in quality but also contribute to a sustainable future.

OUR PRODUCTS

Variety of Processed-Grade Potato		Description of Processed-Grade Potato
Santana		Santana is a long, oval-shaped potato variety cultivated mainly for frozen French fry production. It has a relatively high dry matter content, which contributes to its suitability for frying. The tuber size and texture allow for uniform slicing and stable output during processing. In addition to French fries, this variety is also used in starch and powder production. Santana is generally cultivated in regions where uniform growing conditions can be maintained, and where controlled storage is feasible post-harvest.
Fry Sona		Frysona is cultivated for its application in French fry production. It is known to produce tubers of a shape and texture that match the specifications of processing lines used by frozen fry manufacturers. The variety is also used in the production of starch and potato flakes. Frysona supports a planting-to-harvest cycle aligned with Gujarat’s Rabi season and is selected in farming zones where soil and climate conditions are suitable for longer tuber development. Frysona supports a planting-to-harvest cycle aligned with Gujarat’s Rabi season and is selected in farming zones where soil and climate conditions are suitable for longer tuber development.
Innovator		Innovator is a variety used in the manufacture of French fries and is also applicable in the production of hash browns and starch. It supports a range of processing outputs and performs consistently in mechanical processing environments. The tubers are long-oval in shape and the skin and flesh characteristics enable efficient processing with reduced wastage. This variety is cultivated in selected belts under monitored agronomic practices to maintain consistency.
Lady Rosetta (LR)		Lady Rosetta is a round tuber variety cultivated primarily for chip and wafer production. Its internal properties, such as low reducing sugar and higher dry matter content, contribute to its performance in high-temperature frying, making it suitable for thin slicing and minimal oil absorption. The variety is harvested early in the season and is also processed into powder and starch depending on the requirement. Lady Rosetta is widely used by large snack manufacturers operating wafer and crisp production units.
Chipsona		Chipsona is grown for use in chip manufacturing and is compatible with industrial processing standards for size and shape. It has white flesh and is characterized by a chemical composition that supports even frying. The variety is also diverted to starch and powder lines depending on the demand cycle. Chipsona farming is done in the areas where soil parameters and input availability support its development cycle.

OUR STRENGTHS

We believe that the following competitive strengths have contributed to our business growth and will continue to drive our success.

Contract Farming Model with 100% Buy-Back Assurance

By implementing a 100% buyback model, we ensure that every farmer we work with has a guaranteed market for their produce, eliminating the uncertainty and financial stress caused by fluctuating market conditions. This model empowers farmers to focus entirely on maximizing productivity and improving Potatoes quality, knowing they have a secure outlet for their harvest.

Agro-Climatic Advantage of Gujarat for Processing-Grade Potato Cultivation

We cultivate and procure processing-grade potatoes in the districts of Sabarkantha, Aravalli, and Mehsana. These regions provide loamy soil and a Rabi season with cool and dry weather, which are favourable for potato cultivation. The ability to operate in such regions enables us to meet specifications for varieties used in products such as French fries, chips, and other processed potato items.

Strong and Expanding Farmer Network and Building long lasting relationship

Since our incorporation, we have developed and maintained a structured network of farmers through our seasonal buy-back business model. area under cultivation has expanded from approximately 1,400 acres with a production of 23,000 metric tonnes in FY 2023 to approximately 5,100 acres with a production of 55,000 metric tonnes in FY 2025, with the active participation of more than 700 farmers. This growth reflects the effectiveness and scalability of our farmer partnership model.

End-to-End Farming Support covering planning to post-harvest

Our end-to-end support model is built on the principle of leaving no aspect of the farming process unattended. We recognize that farming is not just an occupation; it is a way of life for millions, and each step requires careful planning, execution, and follow-through to ensure success

DISCOVER THE TEAM

Our management team comprises seasoned professionals. Their strategic leadership and visionary guidance steer our company towards achieving our goals and fulfilling our purpose.

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MR. SANDIP PATEL

Promoter and Managing Director

Carries over 12 years of extensive experience and expertise in agriculture and farming. He has held significant roles in renowned companies such as AMUL, DeLaval, and Sealed Air, a Fortune 500 company. Mr. Patel is instrumental in driving strategic initiatives and overseeing the overall planning and execution at Farm Peace.

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MR. VIRAJ CHOUDHARY

Head of Agriculture

Brings 8 years of diverse experience in the agricultural sector, having worked with government bodies, NGOs, and private companies such as HYFUN Foods. He possesses comprehensive knowledge spanning from seed development to crop production.

BOARD OF ADVISORS AND INVESTORS

Our esteemed Board of Advisors and Investors comprises industry leaders and experts who bring a wealth of knowledge and experience to our organization. Their strategic guidance and insights play a pivotal role in shaping our vision, driving innovation, and ensuring sustainable growth. With diverse backgrounds spanning various sectors, our advisors provide invaluable counsel, helping us navigate challenges and seize opportunities in the ever-evolving market landscape.

BOA AND INVESTORS

With diverse backgrounds spanning various sectors, our advisors provide invaluable counsel, helping us navigate challenges and seize opportunities in the ever-evolving market landscape.

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MR. SUDHIR PATEL

Chairman

Played a pivotal role in establishing and promoting the company. With over 30 years of experience in farming, he possesses a deep understanding of agricultural practices and challenges. As a Chartered Accountant, his financial acumen and analytical skills complement his extensive expertise in agriculture.

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MR. NEERAJ GUPTA

Financial Investor

Neeraj Gupta is a serial entrepreneur who started with an automobile garage in 2000 and later founded 'Meru Cabs,' India's largest tech-enabled taxi service, operating over 20,000 cabs in 24 cities by 2010. After selling Meru to Mahindra Group in 2021, he became an active investor and mentor for startups and SMEs. Recognized as a pioneer in organized cab services, he has won numerous awards and featured in prominent media outlets.

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MR. GIRISH PATEL

Board of Advisor

Brings over 35 years of extensive experience in farming, coupled with a strong commitment to adopting and implementing new technologies. He is well-versed in a diverse range of agricultural practices, including crop rotation, soil management, pest and disease control, irrigation techniques, and post harvest handling. His expertise enables him to help maximise productivity and efficiency in farming operations.

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Dr. Sudhir Kumar Goel

Chief Advisor - ESG & Farmer Relations

Master's in Development Studies and PhD in Physics. Former Nuclear Physics researcher turned IAS officer (1982) with senior roles in Maharashtra, focusing on agriculture and cooperation. Led initiatives in farmer suicide prevention and investment in agri-value chains. Currently a freelance consultant in Agri-value chains since retiring in 2015.

We are Farm Peace, a collective of passionate individuals driven by the desire to innovate and sustain. Our team comprises experts in AgriTech, farming, and environmental science, all working together to revolutionise the potato farming industry. We believe in the power of community and strive to empower local farmers, ensuring that their efforts lead to prosperous futures.

At Farm Peace, we understand that efficient logistics are the backbone of a successful agricultural supply chain. Our logistics network spans across Pan India, ensuring that our high-quality agricultural products reach every corner of the country swiftly and reliably.

BOA AND INVESTORS

With diverse backgrounds spanning various sectors, our advisors provide invaluable counsel, helping us navigate challenges and seize opportunities in the ever-evolving market landscape.

MR. SUDHIR PATEL

Board of Advisor
Mr. Sandip Patel brings over 12 years of extensive experience and expertise in the field of agriculture and farming. He has an impressive track record, having worked with prestigious companies such as AMUL, DeLaval, and Sealed Air (a Fortune 500 company). In his current role, Mr. Patel is responsible for strategic initiatives, comprehensive planning, and overall management, driving the organization's success and growth.

SANDIP PATEL

DESIGNATION

MR. SUDHIR PATEL

DESIGNATION

GIRISH PATEL

DESIGNATION

NEERAJ GUPTA

DESIGNATION

We pride ourselves on delivering only the highest quality produce. We source premium seeds from the fertile lands of North Indian states such as Punjab, Haryana, and Uttar Pradesh. These regions are renowned for their rich soil and ideal climate conditions, ensuring that our crops are nurtured from the very beginning.

Our commitment to excellence doesn’t stop at the farm. We meticulously oversee every step of the process to ensure that our potatoes are harvested, processed, and delivered with the utmost care. We are proud to serve the vibrant markets of Maharashtra and Gujarat, bringing fresh, nutritious potatoes straight from Seed to Shelf.